Blue Paper Entertainment, a music record label, approached us with the goal of increasing their online visibility and promoting their artists. Our task was to use digital marketing strategies to increase the number of views and streams for their music on platforms such as YouTube and Spotify. In this case study, we will explore the innovative approaches we took to help the label achieve their objectives.
Gasmilla’s Rise to Fame
Gasmilla was one of the artists signed to Blue Paper Entertainment and was well-known for his Afrobeats music. He was experiencing a surge in popularity with the reign of Azonto beats but needed a boost to reach a wider audience. To help Gasmilla reach his potential, we used a multi-pronged approach to increase his visibility on social media and video sharing platforms.
YouTube Optimisation
We optimised Gasmilla’s YouTube channel to make it more user-friendly and accessible to his fans. This included improving the channel design, adding relevant keywords to video titles and descriptions, and optimizing video thumbnails to increase click-through rates.
Social Media Marketing
We leveraged social media platforms such as Instagram, Facebook, and Twitter to promote Gasmilla’s music and increase his online presence. This included creating engaging posts that featured his music, as well as running targeted advertisements to reach new audiences. We also used influencer marketing to reach fans of similar music genres and expand Gasmilla’s reach.
Content Marketing
We created and distributed high-quality content that showcased Gasmilla’s talent and music. This included writing articles and blog posts, creating video content, and hosting live performances. By creating engaging and informative content, we were able to attract new fans and keep existing fans engaged with Gasmilla’s music.
The Result
Our efforts paid off, and Gasmilla saw a significant increase in his online visibility and popularity. On the three music projects we worked on, he was able to garner almost 15 million views on YouTube. This helped him reach a wider audience and establish himself as a leading Afrobeats artist.
Magnom’s Breakthrough Hit: “My Baby”
Another artist we worked with was Magnom, who had recently released the single “My Baby”. Our goal was to help him increase the number of streams and views for the single on platforms like YouTube and Spotify.
YouTube Optimisation
We optimised Magnom’s YouTube channel and the “My Baby” video to increase its visibility and appeal to fans. This included optimising the video title, description, and thumbnail, as well as promoting the video through social media and content marketing.
Social Media Marketing
We leveraged social media platforms to promote Magnom and his music, including “My Baby”. This included creating engaging posts, running targeted advertisements, and using influencer marketing to reach new audiences. We also created and distributed high-quality content that showcased Magnom’s talent and music.
Content Marketing
We created and distributed informative and engaging content about Magnom and “My Baby”. This included writing articles, creating video content, and hosting live performances. By creating and distributing quality content, we were able to attract new fans and keep existing fans engaged with Magnom’s music.
The Result
Our efforts paid off, and Magnom’s “My Baby” single became a hit in a number of countries around the world. The single gathered over 15 million views on YouTube and over 25 million streams on audio platforms like Spotify and Apple Music. This helped Magnom establish himself as a leading artist and reach a wider audience.
Conclusion
By using innovative digital marketing strategies, we were able to help Blue Paper Entertainment increase the visibility and popularity of their artists, Gasmilla and Magnom. Through YouTube optimization, social media marketing, and content marketing, we were able to reach new audiences and establish Gasmilla and Magnom as leading artists in their respective genres. Our efforts resulted in significant increases in views and streams for their music on platforms like YouTube and Spotify, helping Blue Paper Entertainment achieve their business goals.
In conclusion, this case study demonstrates the effectiveness of our digital marketing in promoting music artists and increasing their online visibility. By using a multi-pronged approach, we were able to reach new audiences and help Blue Paper Entertainment’s artists achieve their full potential. We hope that this case study serves as a valuable resource for other music record labels and artists looking to increase their online presence and reach a wider audience.